"BENEFITS MEASUREMENT": Training on how to measure the so-called "intangible" strategic benefits of IT

Most everyone understands that IT can deliver strategic value. That is, it can do more than reduce costs; it can enable organizations to do things they otherwise couldn't do. IT can increase sales, improve margins, enhance innovation, and reduce business risk -- all benefits that go straight to the bottom line.

But quantitatively measuring these "value-added" benefits has been difficult. Traditional techniques focus only on cost savings.

As a result, value-added benefits have come to be termed "soft." This is far from the truth. They can be measured, often with as much accuracy as cost savings.

However, the measurement technique is quite different from traditional counting techniques -- counting minutes of time saved or direct cost displacement.

In their pioneering book, The Information Edge, Meyer and Boone demonstrate how to measure value-added benefits in over 60 case studies. And they describe methods for finding strategic opportunities for IT, and for quantifying the resulting contributions to the bottom line.

In a two-day training session, participants will learn the theory, client interview techniques, basic financial and decision science techniques, and the method to put the pieces together into convincing case studies that document value-added benefits.

Benefits

Workshop

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