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© 2012 NDMA Inc.

Change Your Culture Now!
how to build a customer-focused, entrepreneurial culture in less than a year

Abstract

A well-designed organizational culture can build a spirit of customer focus; it can empower people as entrepreneurs; it can support collaboration; it can define ethics and integrity; it can improve meeting effectiveness and decision making; and it can encourage innovative leadership.

While most executives recognize the power of culture, common wisdom says it takes many years to change it.

In fact, this isn't true. Dramatic cultural change can be accomplished in months, not years! The key is a behavioral approach focusing on what people should actually do, rather than on how they should feel or what they should value.

Beyond anecdotes and vague values, the behavioral approach provides a tangible "culture of evidence" that clearly documents a new way of doing business, fulfilling leadership's obligations on governance.

This session demonstrates the power of culture; defines its scope; explains the secrets of rapid cultural change; and describes a participative process that has proven successful at changing culture quickly and permanently.

Outline

    * Example of the power of culture: teamwork

    * Example of the power of culture: customer focus

    * The thirteen themes within a comprehensive culture

    * Rapid culture change: the behavioral approach

    * A step-by-step participative change process

Contact us to discuss your specific interests and requirements.

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