Example, entrepreneurship....

One of the major challenges facing many organizations is to convert a bureaucratic culture into an entrepreneurial culture. In a bureaucracy, people are given a set of resources and manage them as best they can. They think in terms of following procedures and performing tasks. Bureaucrats get ahead by building empires.

In an entrepreneurial culture, the opposite is true. Entrepreneurs run lines of business, and find ways to serve their customers by acquiring whatever resources are needed. They focus on delivering products (i.e., results), and are empowered to perform any tasks and utilize any processes needed to get the job done. Entrepreneurs abhor overhead (the bureaucrat's empire), and always try to do the most with the least.

By the way, moving to an entrepreneurial culture does not mean eliminating the "safety net" that attracted people to work for large organizations in the first place. It does not mean putting your personal assets or income at risk, or losing your job the minute business turns down.

Entrepreneurship means continually thinking about what it takes to keep your business-within-a-business competitive and your customers happy, and behaving with the same initiative and caring as if the business were your own. (Note that this presumes an ethical company that cares. about its people.)

While you can't demand that people care about the business, the specific behaviors of entrepreneurs can be described as part of an organizational culture.

For example, leaders might say, "We proactively seek new opportunities to better serve our customers by improving existing products and developing our capability to deliver new products."

And by adopting new behaviors, people naturally learn to see their jobs in a new light.