Example, trust....

For example, simply telling people to trust one another (a feeling) is not likely to have any significant impact, no matter how many posters you plaster around the workplace. Nor are the statements, "We value trust," or "We are trustworthy," likely to make it so.

Instead, consider the following behavior: "We make no commitments that we cannot keep, and we keep every commitment." This clear, direct, actionable principle causes people to act in a trustworthy manner.

Once behaviors change, values and attitudes generally follow. In this example, once people behave in a trustworthy manner, they will learn to trust one another.